I thought this music video would be a good introduction to the world of Music genre and their generic images. This music video is a mixture of both conventional and unconventional like all The Red Hot Chili Peppers music videos (like the one shown below). This is the reason i like their music videos because they all have a unique narrative and often comically take the mic out of different things. As you can tell this video shows all the stereotypes of different genres from rock to country all in the space of one song.
Above is the "Can't Stop" video also by the Chilli Peppers it is all based on the 'One Minute Sculptures' by Erwin Wurm, which are extremely strange (can be seen below).
Needless to say I love this video because of it wacky inventive style and also due to the clean cut editing that fits in exactly with the music. However this video is extremely distracting which would usually draw attention away from the song; however that is not true of the Chilli Peppers music video becase of a few main features. The opening sequence in fact is a major key to its success in my opinion as it leads you on and drags the viewer into the seemingly never ending mysteries of 'The Tunnel' (Dun Dun Darrh) and the song. When abruptly the twisting turning journey through the tun
nel ends with Anthony Kiedis's head starting to sing enigmatically! The yellow hue of the tube makes everything seem a little sick and combined with the ongoing circles of the tunnel and the twirling of the shot, speed up the camera's pace and is very disorientating.The constant changing of scene/shot and very fast paced editing fluctuating with the tempo of the song enthralls the audience and reels them in. On top of this there are constant flashbacks to the band playing which is a common signifying of a rock music video and reminds the audience of the song. The inevitable ability of the song to move into your head and not leave is another main reason for the success of this video and song combined.
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