This was my first idea for the magazine advert as it includes both the tour dates and the album. I went with the band style and colours to promote make create an entire package with all the products included and I looked at an advertisement for Razorlight's tour (picture below) and took inspiration for the way in which the tour dates are presented. However this first advert is too much weighted towards advertising the tour and needs to be advertising the album more effectively, this the reasoning behind the next design I made.
This design focuses more on the album than on the tour which fits in with the requirements, however the simplicty of the design is ruined as there is too much going on mithin the advert, thus drawing attention away from the purpose of it and just moking it confusing. The only other option I have got is to remove the tour dates completely and just advertise the album. If I was advertising the tour though i would use my first idea as this is less confused and appears more professional because it is based on a proper production advertising the Rasorlight tour.
Here I have removed the tour date to make it less cluttered and have enlarged the image of the album to just advertise that. It is this which is my final magazine product and is the one I have chosen to use in conjunction with the digipak and the music video because the image of Tamas joins the three and the block colour pattern joins the digipak to the magazine advert as well as the image of the digipak on the advert.
These are my final print productions that work together for my band, and a smal explanation of what each is:
This is my finished booklet (above and below) The first square which includes the logo will become the back page of my digipak booklet and the second square next to it will become the front cover of my digipak. The two pages below with the lyrics will become the inside pages, folded down the middle.
This will become the back of the entire digipak with the track listing on the back and all the copyright company information in the bottom left corner. The two bars at the side with the band name and album name on will be folded over to make a recognisable side for the album.
This is a magazine advertisement for the digipak I created (shown at the top of this post). It is A4 in format to be easier to see and thus gaining more interest and publicity.
Distribution
As I am marketing an independent unsigned band; the album would probably be distributed by independent music stores like Sound Clash in Norwich instead of at mainstream stores like HMV, but because the advert states that they have been voted best newcomer and the best album by two prominent magazines, small amounts of the digipak might be marketed and sold by shops like HMV, to draw attention to this independent band.
From the research I performed earlier in my blog I decided that a simple logo can transform a bands image and make them internationally well known like the Rolling Stones (below) for instance whose mouth insignia appears on all sorts of merchandise and is recognisable not just in England and America. I am not necessarily saying that to become popular a band must have a logo, on the contrary to have a logo is merely an easy way to design merchandise and thus because this one image encapsulates the band it becomes a brand which is fashionable to wear and to advertise the audiences support of the band. For these reasons I decided to attempt to create a simple yet effective logo for The New York Fund. It had to conform to the band image I had already created with the digipak front cover and the magazine advert, this is why the colours I chose matched those that were used on these two productions; this way a brand style is more prevalent and these colours can be carried on to other albums, singles and merchandise in different styles/motifs to expand on the band style.
The first logo I created (shown below) was playing with the letter N for New York Fund and it used the colours I had set out to use and remained simple which fits in with the band style I had created, however this logo is a mite dull, although I took inspiration from The White Stripes amazing video (shown below).
It does not have the same impact as the moving image fading into the distance! On top of this I would like to use more of the initials to make the logo clear this is why my second attempt was a lot more successful.
This is the logo I have chosen because it uses the entire initials and the colours that signify the band style. The font I have kept the same as on the digipak and magazine advert to also become part of the band style, and the parallel block colour also does this. The green strips add an extra dimesion to a design that would otherwise be quite dull, but i think the simpleness of this design works well with my band style thus almost creating brand style.
Many of the iconic symbols in the world are from bands, these logos are a great method of quickly identifying the band and for the band to become known world wide. Some of the most iconic band logos are shown below:
This logo is extremely popular from the Rolling Stone and can be seen on t-shirts, bags etc. The logo conveys a sense of what the band are about with the defiant tongue sticking out at establishments and those in power. It may also be reminiscent of Mick Jagger's huge mouth (Shown below). This is the Blink-182 Logo which is very prolific and shows the band as happy but with a twist as the eyes are crosses as if the face is dead. Also the arrows present them as on going and mixed genres however when asked about the meaning of this logo the Drummer, Travis Barker, said "It just had to be a cool kind of happy face but i wanted arrows". despite there being little meaning behind this logo it has definitely made the band noticable as this logo appears on all sorts of popular merchandise.
This logo is also very popular and belongs to the Ramones. This logo is great for the band as it makes their fans remember the band members names which is very unusual as normally the lead singer would be remembered but the others would not. This logo is an edited version of another logo, which is the official seal of Director of national intelligence in America whose job it is to provide sound legal guidance on critical national security issues facing the Intelligence Community. By using and editing this official seal the Ramones are taking a jibe at the USA, also by using an already well known logo they immediately make themselves well known and easy to remember as the band who are going against convention and against the people in power. WOOHOO REBELLION!!
The Who' s logo is straight to the point with the bold writing over the top of a traditional RAF target, the relevance of using an RAF target is unknown to me but this logo has now been adopted as a symbolic 'mod' target. This logo is very memorable by being bold simple and understated!
To sum up the reputation of bands is greatly influenced by having a bold, catchy logo (also by having good music) this is because the audience remember the logo and merchandise can be sold with that logo on it making the logo well renown and in so doing the band.
This design focuses more on the album than on the tour which fits in with the requirements, however the simplicty of the design is ruined as there is too much going on mithin the advert, thus drawing attention away from the purpose of it and just moking it confusing. The only other option I have got is to remove the tour dates completely and just advertise the album. If I was advertising the tour though i would use my first idea as this is less confused and appears more professional because it is based on a proper production advertising the Rasorlight tour.
Here I have removed the tour date to make it less cluttered and have enlarged the image of the album to just advertise that. It is this which is my final magazine product and is the one I have chosen to use in conjunction with the digipak and the music video because the image of Tamas joins the three and the block colour pattern joins the digipak to the magazine advert as well as the image of the digipak on the advert.
For these reasons I decided to attempt to create a simple yet effective logo for The New York Fund. It had to conform to the band image I had already created with the 
