Before we started actually researching our target audience, we decided to make an estimate as a group based on stereotypes and the genre of our music video. Here is the result:
This was a little bit of fun really: we decided that due to the fashions at this time which are popular our target audience would be predominantly 16-25 years old 'indie kids' which the Find Your Tribe website defines as:
This was a little bit of fun really: we decided that due to the fashions at this time which are popular our target audience would be predominantly 16-25 years old 'indie kids' which the Find Your Tribe website defines as:
Although obviously this is only a hypothesis and will only be proved until after our questionnaires have been handed out."There's nothing like the twang of a guitar to get your converse tapping. Indie Kids are part of a mass - whether that means swaying with their friends at a gig, commenting on Drowned in Sound's message board or trawling through band profiles on My Space for the next exciting sound. It's amazing what can still be done with a guitar, you know."
Audience Research
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Here is another target audience profile just as the one before but created after the research was carried out:
